Privacy Policy for TrybWorld

At TrybWorld, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by TrybWorld and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

TrybWorld is a trading name of Square Mile Sport Services Ltd.

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

TrybWorld’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect the information:

  • TrybWorld needs to perform a contract with you
  • You have given TrybWorld permission to do so
  • Processing your personal information is in TrybWorld legitimate interests
  • TrybWorld needs to comply with the law
What Personal Data we collect

We collect some or all of the following personal information from you:

  • If you contact us via email, phone, mail or contact form. Name, email address, phone number, address and other information you provide.
  • If you subscribe to our newsletter. Name, email address and marketing campaign information, such as your reaction to our marketing and your interest in our Services.
  • If you merely use our website. IP address, network file system, access times, domain name, browser data, browser type and language, device type, device ID, Uniform Resource Locators (URL), operating system, language preferences and information on your usage of our websites and online activities.
  • If you take part in one of the events that we organise and complete a registration, waiver, survey or competition form for the purposes of communicating and facilitating your participation. Name, date of birth, gender, email address, contact number, company, address, medical conditions, and marketing campaign information, such as your reaction to our promotions.
  • If video recording or photography of you is conducted whilst you’re participating in our event and is reused by TrybWorld in or in connection with any promotion, publicity, marketing or advertisement for future events. All or part of your likeness, which may be altered or modified, regardless of whether or not you are recognizable.

TrybWorld will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.
Sharing of Personal Data

We may share your Personal Data in the following situations:

  • With service providers: to monitor and analyse the use of our services, to contact you.
  • With affiliates: in which case we will require those affiliates to honour this Privacy Policy. Affiliates include our parent company (Benchmark Sport Ltd.) and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With business partners: we may share personal information with business partners to offer you certain services.
  • With consent: we may disclose personal information for any other purpose with your consent.
  • With medical providers: we may share personal information with medical personnel if they need to administer first aid or any medical treatment to you and transport you in the event of any illness, accident or injury suffered by you in connection with your participation in any TrybWorld event.
  • With a third party: for the purposes of displaying a leader board or results in connection with a TrybWorld event: name only, or with gender, age range and company, if applicable.
  • Law enforcement: under certain circumstances, we may be required to disclose your Personal Data, if required to do so, by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Security of Personal Data

The security of Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect personal information, TrybWorld cannot guarantee its absolute security.

Log Files

TrybWorld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this as a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, TrybWorld uses “cookies”. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users’ experience by customising our web page content based on visitors’ browser type and/or other information.

Children’s information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

TrybWorld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy only

Our Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in TrybWorld. This policy is not applicable to any information collected offline or via channels other than this website.

Links to other websites

Our website may contain links to other websites that are not operated by TrybWorld. If you click on a third party link, you will be directed to that third party’s site. We strongly advise to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

How to contact us

We are registered in England and Wales, with registration number OC335861 and registered office 5th Floor, 110 High Holborn, London, WC1V 6JS.

You can contact us if you have questions about this Privacy Policy, need further information about our privacy practices, or wish to obtain a copy of your personal data or update your personal data:

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. You can contact the Information Commissioner’s Office on their helpline 0303 123 1113 or at


By using our website, you hereby consent to our Privacy Policy and agree to its terms. We may update this policy from time to time by publishing a new version on our website.

We will take reasonable steps to make you aware of any material changes to this Privacy Policy, but we also recommend that you revisit this page from time to time to keep informed of our current privacy practices.


Last updated 18th July 2024.